Digital campaign manager
Digital campaign manager
Description
📢 Digital Campaign Manager
🌍 Location: Nairobi (Remote)
🏢 Company: M-KOPA
📅 Full-time | 🎓 No Degree Required
About the Company 🏡
At M-KOPA, we increase access to life-improving technologies through an innovative pay-as-you-go financing model. 🌞 We provide solar power, smartphones 📱, and other essential products to over 1 million households in Sub-Saharan Africa. 🌍
Job Summary 💼
This is a fully remote role with travel across markets. The ideal candidate should have: ✔️ 3+ years of experience in digital campaigns ✔️ Proficiency in A/B testing & campaign optimization 🔬 ✔️ Strong analytical & communication skills 📊 ✔️ Experience with customer segmentation strategies 🏷️ ✔️ Ability to manage distributed teams across multiple countries 🌎
Responsibilities 🎯
- Develop and execute digital collection campaigns 📢
- Optimize customer journeys and increase payment rates 💳
- Conduct A/B testing to improve effectiveness 📈
- Use data to drive decisions and improve collection strategies 📊
- Collaborate across credit, product, customer care, and analytics teams 🤝
Required Skills 🎓
- Business development & market research 🔍
- Customer relations & CRM systems 💬
- Marketing & campaign management 📢
- Negotiation & business intelligence 📊
Education Requirements 🎓
Diploma or Associate's Degree